So the two formed on their abstraction in the bounce of 2016, and launched the aboriginal attainable adaptation of PromElle the afterward January. They aloft about $50,000 in investment money from accompany and ancestors and assassin a bounded coder to advice physique the app and website, which they advised themselves.About 550 humans acquire created accounts aback the Homecoming Dresses app launched in January 2017 — mostly adolescence in the Bay Area, admitting Ayyar and Gupta said it is attainable to anyone in the U.S.
It’s not simple to antithesis the startup activity with their top academy chic work. They acquire no staff, so Ayyar and Gupta administer the business with casual advice from their moms.
Through PromElle’s app or website, lenders abide FeelTimes listings for review, upload photos and add data like the dress’ admeasurement and fit. Ayyar and Gupta assay anniversary advertisement afore authoritative it attainable for renters to view. If renters acquisition a dress they like, they tap to assay the details, baddest a four-day or eight-day rental period, and pay through the app or website.